Agenda

Set against a backdrop of surprises and uncertainties, the global ecommerce landscape can pose imposing challenges for businesses looking to unlock profitable growth. To kick off Ascend 2024, Riskified CEO Eido Gal, joined by Shahar Yaari (product) and Danielle Dzbanek (risk analysis), will take a deep dive into the factors that can either support or hinder ecommerce expansion, emphasizing crucial catalysts and areas of focus to prioritize when aiming for growth. Don’t miss out on this opportunity to gain valuable insights on investing in ecommerce and fostering consumer confidence, setting the stage for success.

Featuring GoPro executive Kacey Sharrett, this session will take a meaningful look at how customer-centric approaches and a direct-to-consumer business model can enhance loyalty, foster growth, and boost profitability. By focusing on elevated experiences and meeting consumer demands more efficiently, companies like GoPro have shown the impact of prioritizing customer relationships and embracing data and AI capabilities in today’s competitive ecommerce landscape. Don’t miss this opportunity to hear insights from one of the leading brands in the consumer technology industry and learn how to elevate your ecommerce strategy for success in 2024 and beyond.

This session will provide ecommerce merchants with an exploration of the evolving landscape of ecommerce, where companies shift focus to profitability amidst changing customer expectations and economic uncertainties. Join us to hear from Pascal Mafait from Booking.com, as he delves into the critical role of risk management in ensuring long-term sustainability and success. Learn how Booking.com’s proactive fraud measures address potential threats, respond to industry trends, and provide actionable insights for businesses of any scale.

A proliferation of easily accessible fraud communities, and new Generative AI fraud tools like WormGPT have lowered the barriers to entry making it easy for even novices to profit from payments fraud. This new technology arms race has profound implications for the success of online payments. In this session, we’ll delve into how fraudsters are leverage new technologies and fraud marketplaces to access and exploit vast amounts of data with alarming ease. We’ll show real-world (often suprising) examples of how these fraud patterns are being detected, and how AI is adapting to fortify our defenses against these evolving threats.

First, we’ll discuss how to ensure that good orders aren’t being declined by card issuers. 15% of eCommerce orders are declined during payment authorization, and Riskified estimates that about 70% of those declines belong to legit customers who can afford to make the purchase!

The good news: Through direct collaboration with issuers and key players in the payment ecosystem, it’s possible to boost issuer authorization rates, so more good customers get to complete their purchase.And then there’s the experience on your site. A customers’ checkout experience should depend on their specific profile. The best customers should be able to breeze through, but when there are risk signals the checkout should adapt accordingly. Riskified and Wayfair will discuss how they’re working together to expand Wayfair’s ability to adapt checkout and review flows to every individual customers’ risk profile, shopping history and more.

Join us to hear from “Ecommerce Champion” Paul Woosley, Director of Fraud at Macy’s. Throughout his tenure at Macy’s Paul has revolutionized how fraud intelligence is gathered and utilized, leading to a reduction in fraudulent activities. Hear how through facilitating fraud awareness discussions, collaborating with cross-functional teams, and steering fraud operations across various platforms, Paul has successfully navigated a legacy retailer through a significant digital transformation. Don’t miss out on this opportunity to learn how to implement data-driven strategies that strengthen fraud operations across multiple channels including web, call center, and new marketplace initiatives.