Ascend China 2025
April 24

More than ever, businesses need to balance profitable growth with managing complex risks in a rapidly evolving ecommerce landscape. What do merchants need to unleash growth with confidence in this environment? This session will introduce strategies underpinned by brand new technologies to optimize revenue, safeguard profits, and unlock new pathways to success.

As fraud becomes more sophisticated, organizations must leverage as much insight and data as possible to stay ahead and mitigate fraud and policy abuse. No sector is entirely immune, making it essential to have deep insights into potential threats, and to develop proactive strategies to mitigate risks. In this session, we’ll take a look at the best ways to leverage data to gain deep insights into fraud patterns, as well as how to use this knowledge to develop effective prevention strategies. With the right knowledge and proactive approach, we can stay ahead of fraudsters and protect both our organization and our customers.

Returns don’t have to be a loss — they can fuel growth. In this session, we’ll show merchants how to rethink return behavior using cross-merchant data. Not all high-return customers are bad: Bracketers often outspend the average shopper by $1,000+, while Wardrobers are abusive and should be handled differently. We’ll introduce the Return Spectrum to help sellers tailor strategies across customer types, and show how network intelligence enables smarter policies than merchant-level data alone. With dynamic return policies, sellers can reduce abuse, retain VIPs, and turn returns into a growth driver.

Join Carmen Wong of Burberry for a thought-provoking look at how a global luxury brand navigates the evolving intersection of customer experience, security, and innovation. As festive season peaks bring both opportunity and risk, Carmen will share how Burberry drives conversion while safeguarding trust—highlighting strategies for maintaining high approval rates and managing fraud without compromise. With nearly a decade of collaborative experience between Burberry and Riskified, she’ll reflect on the power of long-term partnerships in shaping resilient, future-ready commerce.

Ecommerce is evolving in new and uncharted ways, and balancing fraud prevention with customer satisfaction is critical for sustainable growth. This keynote will explore how effective fraud prevention isn’t about creating barriers, but about enabling seamless, secure experiences for legitimate customers. With customer acquisition and retention more vital than ever, we’ll take a close look at the strategies that can help you mitigate risks while fostering trust and loyalty. Discover how merchants can reclaim control over the ecommerce experience by leveraging data-driven insights to craft intentional, strategic customer journeys that align with business goals and elevate the customer experience.