Ascend 2025, Riskified’s Premier Global Summit Focused on Ecommerce Risk Management, Launches Its Six-Event Global Tour in London

Third annual Titans of Ecommerce winners announced

London, UK – April 2, 2025 – Riskified, a leader in fraud and risk intelligence, proudly kicked off its global event series, Ascend 2025, in London, United Kingdom. Ascend Europe took place at The Londoner from March 31st to April 1st, 2025, where many of the world’s largest merchants, industry experts, and thought leaders gathered to explore the latest trends, innovations, and strategies in ecommerce fraud prevention and risk management. 

Attendees were introduced to new approaches and advanced tools geared to equip merchants with the intelligence and tactics they need to stay ahead of fraudsters in an increasingly complex marketplace. Key topics included balancing customer experience with fraud prevention, utilizing AI to enable dynamic checkout experiences, exploring machine learning decision-making models, and combating omnichannel returns fraud.

At the event, Riskified also presented its third annual Titans of Ecommerce Awards, recognizing outstanding merchants who have demonstrated exceptional leadership in combating ecommerce fraud and driving business success. The 2025 Titans of Ecommerce Award winners are:

• Chris Hummer from Ticketnetwork (North America)
• Kieran Cotter from Dyson (Europe)
• Andrew Booth from Cotton On (Australia)

Selected by a distinguished panel of experts from industry leaders Appriss Retail, IXOPay, and Optimized Payments, the awardees showcased their ability to leverage data-driven solutions to address the challenges of ecommerce fraud and transform them into growth opportunities. For more information on Riskified’s Titans of Ecommerce awards program, visit www.riskified.com/titans.

“Launching Riskified’s inaugural world tour with Ascend Europe has been an inspiring moment for us, as we celebrate our exceptional Titans of Ecommerce for the first time on a global stage,” said Jeff Otto, Chief Marketing Officer at Riskified. “While the drive for profitable ecommerce growth remains a constant, the path to achieving it continues to evolve. Our 2025 Titans winners have not only adapted to these changes but actively shape new strategies to overcome today’s challenges—whether it’s the growing sophistication of fraud, shifting consumer expectations, or the need to stay ahead in an increasingly competitive and fast-paced market. Recognizing their innovation and impact is more important than ever as these leaders are the pioneers shaping the future of ecommerce success.”

Ascend 2025 will continue its tour in various locations throughout the world including: Shanghai, China (April 24), Melbourne, Australia (May 15), Brooklyn, USA (June 16-17), Tokyo (September), and Sao Paolo (September).  Registration is available at www.riskified.com/global-ascend. 

Ascend 2025 is sponsored by Mastercard, Appriss Retail, Primer, IXOPAY, and Optimized Payments.